About Us
Born in Costa Rica, built for everyone: AI that finally makes sense.
"Pura Vida" is more than a greeting
It's a philosophy that shapes how we approach AI. We're Jimmy and Luis Carlos, two engineers from Costa Rica who spent years watching businesses struggle with Technology solutions that felt disconnected from their actual needs.
We've seen it all: massive investments in Technology that barely scratched the surface of what companies needed, data science teams building models that confused executives, and AI deployments that created more problems than they solved. Something was missing, and we knew there had to be a better way.
What we learned in the trenches
Jimmy's systems integration skills
Years of connecting disparate systems taught me that the most sophisticated technology is useless if it can't integrate with what's already there. AI needs to work with your existing tools, not against them.
Luis Carlos's business-to-tech translation
My background bridging business needs with technical solutions showed me that the greatest technical achievements fail when they don't solve real business problems in ways that make sense to users.
"The magic isn't in the AI model – it's in making the AI understand your world."
The CraftAI difference
We speak human first, then translate to AI
We start by understanding your business language, workflows, and challenges – then we teach the AI to speak your language, not the other way around.
We connect to your actual systems
Yes, even that old ERP you keep meaning to upgrade. We believe AI should work with what you have, not require a complete overhaul of your technology stack.
We build guardrails so your AI stays in its lane
Our solutions incorporate your business rules, compliance requirements, and ethical guidelines to ensure the AI augments your team without creating new risks.
We make it learn your team's wisdom, not replace it
Your team's expertise is your competitive advantage. Our AI solutions capture that wisdom and make it more accessible, not attempt to substitute for human judgment.
Why Costa Rica matters
Being from Costa Rica shapes how we approach technology. "Pura Vida" isn't just a saying – it's a mindset that emphasizes simplicity, sustainability, and harmony. We apply these principles to AI development.
Just as Costa Rica finds innovative ways to balance development with environmental protection, we build AI solutions that balance technological advancement with respect for human expertise and business realities. It's not about replacing human intelligence but enhancing it in ways that feel natural and sustainable.
Our promise to you
We're committed to crafting AI that fits your business needs – not forcing your business to fit AI limitations. Our technology feels like "Pura Vida" – a natural flow that enhances what you're already doing without disruption.
We believe AI should learn your business, not the other way around. That's what drives everything we build at CraftAI.
Ready to build AI that actually gets your business?
Let's talk. We promise it'll be more "aha!" and less "ugh."
Start the ConversationJimmy & Luis Carlos
Founders, CraftAI
Proudly crafted in Costa Rica 🇨🇷